5 Ways Not to Kill Your Brand

Analyzing the positive elements of marketing campaigns can help you develop a “to do” list for achieving maximum results. But it’s good to look at the things not to do sometimes too. This way, you don’t unintentionally undermine the positive steps you’re taking.

Let’s look at 5 ways not to kill your brand.

1. Don’t bombard your audience.

Although you want to communicate with your audience frequently using the right channel mix (direct mail, email, mobile marketing), you don't want to communicate so frequently that you begin to annoy your audience and they begin to tune you out.

2. Don't complicate your message.

If you’ve got a great product or service, it’s tempting to load up your communications with every bit of information you can on the first go-round. The risk, however, is that your audience will get overwhelmed and buy nothing at all. Keep it simple. Make sure your most compelling points come ringing through.

3. Don’t go Rambo.

Don’t try to do everything on your own. Get objective perspectives on your marketing message, delivery, and approach, not just from those around you but from others in the company, as well. Ask objective experts if you need to. (By all means, ask your customers!) Just because your message is clear to you doesn’t mean it’s clear to everyone else. Get fresh eyes and ears on the project to make sure everything is on target.

4. Don't forget the call to action.

The greatest marketing campaign in the world can fall flat without a call to action. Once recipients have read your communication, tell them what you want them to do. Call for more information? Buy a product? Sign up for a seminar? Without a call to action, prospects can set the communication aside for later, then it can get lost or forgotten and never acted upon.

5. Don’t rush.

When you’ve got a great idea, it’s tempting to want to take it to market quickly. But take your time to get it right. We can often offer suggestions on targeting, mailing formats, coatings, and other critical elements of a mailing that you might not have thought of.

Need help crafting your next print marketing project? Just ask!